Barbie Means Business: Multimillion Dollar Marketing and What It All Means
Mattel's New 'Curvy' Barbies, Available in Seven Skin Tones, Suggest That Diversity Is Also Good Business - The Atlantic
See Mattel's 'Barbie' movie dolls that have become instant collectibles | PIX11
Barbie Marketing: Innovative Tactics Behind Barbie's 2023 Film Success
cindygallop.eth on X: "There's a huge amount of money to be made out of taking women seriously." / X
Barbie movie: Bloomingdale's, Gap, Aldo bank on pink merchandise
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania- The New Indian Express
Barbie's New Role: Picking up Mattel's Toy Sales
All the Barbie Partnerships, From Crocs to Burger King | Time
Barbie: Lessons from this year's big marketing hit | MyCustomer
The 20 Most Expensive Barbie Dolls You Probably Still Own in 2023
Why Is 'Barbie' Such a Cultural Phenomenon? – WWD
Awash in pink, everyone wants a piece of the 'Barbie' movie marketing mania | AP News
How Barbie primed us for a life of conspicuous consumption - The Washington Post
The summer of 'Barbie': Marketers have nothing but love for film's ubiquitous promo blitz | PR Week
2023 Was The Year Of Barbie (and The Fan Zone It Created) | The Drum
Barbie, Business Strategy & Emotional Branding Lessons | by Shah Mohammed | Medium
Barbie's Attempt at Inclusivity: High Hopes to Missed Opportunities
Hell No Barbie': Social Media Campaign Targets Talking Doll
Barbie Careers Music Teacher Doll & Student Doll Playset - Walmart.com
How Mattel reinvented Barbie To Become A Global Icon
Mattel's marketing boss on giving Barbie a timely makeover
Licensing Sales Topped $340 Billion In 2022; Barbie Boost Expected This Year
How Barbie has sustained as one of the most successful toy brands of all time | Analysis | Campaign Asia
More Than Plastic – C Magazine
Barbie honors Katya Echazarreta in campaign
